Chongqing open and inclusive attitudes for foreign liquor, no threshold is set, many people drank imported wine in Chongqing. Northern part of Chongqing City Lotus supermarket a salesperson tell the author, Luzhou old cellar, wine, rice flower, Jin Liufu lang, the small Tower and other liquors are very hot. Substituting "wuliangye" and "moutai" as the representative of the "army of Sichuan and Guizhou" in Chongqing is also run its sales soared.
According to the Chongqing Association of alcohol statistics, foreign liquor in Chongqing's market share has more than 70%, the percentage of sales revenue is higher, despite sitting on $ wushijiyi sales of liquor market in Chongqing, however local's two largest liquor enterprises in Chongqing--jiangjin and Li Bai ' s romanticism taibai Winery added up, the market share does not exceed 20%.
Seen from the external environment, Yu-wine is in a pincer attack from all sides, expensive wine, wine, wine wine, Hubei and Shaanxi in the Yu-to create a world. In addition, the Soviet wine, fenjiu, old blue, also have preempted Chongqing, Hebei. Combined with the rise in raw materials, consumption tax, labor costs, bringing great survival pressure to liquor-making industry in Chongqing.
According to an unwilling to disclose the names of people in the industry, most of foreign liquor Savage, some even by doing some county-level leadership work, affecting the local liquor market share. Li Bai ' s romanticism was Chongqing fengjie County taibai County market in Chongqing's second-largest, with annual sales of up to 30 million Yuan, but after a series of non-normal operation, now in fengjie County leadership led by popular drink some maotai and national cellar 1573, Li Bai ' s romanticism taibai suddenly lost millions of dollars of market share.
Li Bai ' s romanticism taibai liquor industry (Group) company General Manager Chen hongbing said that as representatives of the wine enterprises of Chongqing, Li Bai ' s romanticism taibai has a very high reputation in the consumer, but not standard competitive momentum is Mong Li Bai ' s romanticism of taibai forming a sharp warning, the entire wine industry is under severe situation of Chongqing, Chongqing wine can only kill each other.
It is understood that the various liquor manufacturers more than 300 enterprises of Chongqing, most independent Hill, internal friction seriously. "Army of Sichuan, Guizhou," reap the benefit, and some "contain" the local forces, "by Yu-Yu", filling OEM sales, Yu-wine's overall strength and operating efficiency is greatly reduced.